Marketing for Your Business
A fresh approach to full-scale digital marketing, PixelPop Marketing works with providers of professional services, small businesses, and subject-matter experts to drive traffic, deliver leads, and build their brands.
Connect With Your Perfect Clients (in as Little as Two Months)
Not all audiences are created equal — and neither are all marketing campaigns. PixelPop Marketing takes an approach as specialized as your business, designing a custom program to ensure your campaigns attract the right clients long before we launch your first PPC ad.
what is PixelPop Marketing all ABOUT?
Delivering Results (Not Promises)
Bold moves require a solid foundation. That’s why PixelPop starts each client off with a two-month onboarding process during which we review your current analytics and perform customer research and competitor analysis. The result is more targeted advertising, lower campaign costs, and a marketing strategy designed to generate long-term demand.
Building Your Brand Authority
When it’s time to convert incoming leads into clients, there’s nothing better than a solid library of compelling content to convince prospects of your expertise. To provide tangible value, we focus on content strategies that address real consumer problems, provide unique solutions, and highlight your specific services. The result is a comprehensive, conversion-focused, digital presence that grows your audience — and your brand.
Evolving With Your Growth
Even the most effective marketing campaign can cease driving new traffic over time. To ensure each advertising dollar is used for maximum impact, we constantly scrutinize the potential return on investment across multiple channels. PixelPop’s careful and experienced attention to these changes means that we act quickly to remove any lagging campaigns and constantly implement new, innovative, and proven strategies to increase your Return on Investment (ROI).
- Website Development
- Web Management
- E-Commerce Development
- Landing Page Buildout
- Brand identity
- Video production
- Copywriting
- SEO setup & management
- PPC advertising
- Social Media Advertising
- email marketing
- sms marketing
- Social Media management
- content marketing
- brand strategy
- and much more…
We Know What Works
(and What Doesn’t)
Here’s how PixelPop marketing designs comprehensive digital marketing strategies that help professional service providers thrive:
DATA-DRIVEN STRATEGIES
Marketing plans based on gut instincts are a thing of the past. Whether we’re positioning your brand, designing creative assets, strategizing content, or creating paid campaigns, every PixelPop decision is based on your current data. This means that every ad or article we publish has a purpose — and can be measured against set goals.
COMPETITOR ANALYSIS
What makes your business unique? When you know who your clients are but aren’t sure of the best way to reach them, competitive intelligence can help. By strategically analyzing your competition’s messaging, pricing, promise, and content strategy, PixelPop discovers the data necessary to identify and reach your target audience with messaging that stands above the rest.
AUDIENCE SEGMENTATION
Think your audience is too small to segment? Think again! The smaller your market, the better you have to know your customers. In this crucial step, we go past the basics – age range, income, marital status – to gain a deeper understanding of specific, unique attributes of your target audiences.
A/B Testing
Not sure if your “Buy Now” button should be blue or green? A/B Testing removes the guesswork. Sometimes called split-sample testing, this process is best used when fine-tuning crucial touchpoints, such as your call to action, to learn which performs best.
Client Case Studies
THE CLIENT:
Advanced Medical Hair Institute is a hair restoration clinic with offices in Las Vegas and Reno.
PROBLEM:
The client had a great reputation, with word-of-mouth and referrals driving most of their business. However, their outdated website lacked local traffic and consistent lead conversion, and there was a significant lack of ROI on PPC ads.
SOLUTION:
Our team performed a complete website overhaul, providing a solid foundation for lead conversions and the fastest avenue to positive ROI.
We created targeted content to improve keyword rankings and local SEO which translated into higher organic traffic and more conversions.
MOVING FORWARD:
We continue to provide a content-driven social media strategy to drive qualified customers to the website and grow their brand authority.
Results
564% Web Traffic Increase
210% Increase In Consults Requested
$80,000 Average Monthly Revenue Increase
THE CLIENT:
Role Play at the Olson Agency is a live-sales training and coaching program for insurance agencies.
PROBLEM:
The client had a solid reputation and great product in the insurance world as one of the most successful insurance companies of all time. They wanted to translate that success into their online sales training program.
SOLUTION:
Our team focused on creating a cohesive web experience for the user, both on the front end (the marketing website) and the back end (training center library). The goal was to turn leads into customers and create a streamlined user experience with the focus on customer retention.
We created a fully-functioning B2B training center and a feature-rich website, all within the constraints of Hubspot. Also, to ensure maximum client retention, we also updated supporting documents and scripts in English and Spanish while maintaining brand consistency.
We focused on Social Media presence and Facebook ads to drive new users as well as utilizing Hubspot to its full marketing potential.
Results
71.9K Page views per week
300% Increase in user enrollment
1,100 Agencies served
THE CLIENT:
Institutional Compliance Solutions (ICS) is a provider of certified, on-demand Title IX compliance training.
PROBLEM:
The client was looking for a reliable Learning Management Software solution to replace one that was missing needed features and options. They needed software that could easily enroll, assess, and certify users in school districts and higher education institutions.
SOLUTION:
Our team built out, private-labeled, and configured a training system, complete with online video courses, testing and certifications.
Additionally we created a marketing landing/sales page to facilitate enrollment of new users and institutions.
MOVING FORWARD:
We continue to add new content to the LMS as it is created by the client, provide support for the website and LMS, and create marketing materials and other collateral.
