What Is Your Brand’s Unique Selling Proposition (USP)? Your brand stands out from the crowd, right? You don’t just sell shoes or handbags or oil changes. At least, you shouldn’t. In digital marketing, identifying your brand’s Unique Selling Point or Unique Selling Proposition (USP) is the key to creating a product identity that is recognizable,… Read more »
Is Your Brand Using The Four Ps Of Marketing?
Is Your Brand Using The Four Ps Of Marketing? Starting a business and building a brand is one of those particularly unique experiences where it’s easy to gain a false sense of confidence because everyone has been a consumer. This logical fallacy can blind people to the reality that understanding marketing itself is complicated and… Read more »
What’s Trending in Digital Marketing Today? (Brand Differentiation)
What’s Trending in Digital Marketing Today? (Brand Differentiation) Can you describe your brand in just a couple of sentences? Have you had an independent Brand Audit from an experienced Marketing Agency? What is your vision, and how do your customers view your brand? There are almost 32 million small businesses in the United States as… Read more »