What’s Trending in Digital Marketing Today? (Brand Differentiation)
Can you describe your brand in just a couple of sentences? Have you had an independent Brand Audit from an experienced Marketing Agency? What is your vision, and how do your customers view your brand?
There are almost 32 million small businesses in the United States as of March, 2021. That means it’s more than likely you are competing with others in your market. The internet has expanded business reach and changed how consumers interact with businesses, but your brand is still as important as ever.
Differentiation is more than just what sets you apart from your competitors – you don’t need a gimmick to Differentiate, and consumers are better-informed now than ever, so they can smell a gimmick a mile away.
Brand Differentiation is about how you do business, and that means you need marketing strategies, product and service development, and customer engagement.
Make Sure You Stand Out
There are a lot of ways to do this, but you shouldn’t just jump in and change the way you do business without a strategy. This means data – and it can be a bit daunting to add on top of your other work, but that’s why Marketing Agencies are so great – they can ease that burden on you significantly while helping you improve your ROI.
You will want to work with your Marketing team to implement surveys for your consumers, do research on your product or service’s markets, and identify places where there is room for growth in your Brand development. You don’t want to rush this: remember Crystal Pepsi? We all know how that turned out – they pushed out a product change without a strategy and without listening to employees and consumers.
Here are some key areas you can look at for Brand Differentiation – this is not an exhaustive list, just a place to get started:
- Engage your market with emotional intelligence.
- Personalize your service or product.
- Support a cause that meshes with your business.
- Simplify and focus your brand, product, service, slogans, etc.
- Exemplify customer service that consumers will remember fondly.
- Show that you are an expert and demonstrate your expertise.
Remember: Don’t just go and change your Brand without a strategy – make sure that everything you do is done with a purpose. Getting a Marketing Agency to do a Brand Audit for you and help you through a rebranding process. Getting an outside perspective will help you see beyond what you could see on your own, and help you see more clearly what you can do to carry your brand into the future.
For more information or to get started, Reach out today to find out how we can help your business thrive!
Click the links below to read about some other trends that look like they are here to stay in a post-pandemic world: