Customer Experience In Digital Marketing
The definition of market in general, and digital marketing in particular, is constantly changing. That means that knowing your audience and keeping up with the latest trends is key to successful marketing campaigns.
Every year, industry experts examine what was most effective the year before, and look at upward trends to help determine what will be most important in the next year for marketing agencies and departments to focus on. For 2023 there are many, but the customer experience is on track to be the most significant marketing trend to get behind.
There’s no need to wait until 2023 is already in full swing, you can start planning right now!
Blogs are an important part of any digital marketing presence. They do many things, but most notably they let visitors to your website or landing page know you are around and updating constantly.
But the other side of blogs is that they provide a resource that potential consumers can use just by visiting your site. This is more than just a marketing tool – it is a way to ensure that customers can get an inside look into your brand and business.
This means you want to make sure that there is something of value there for people to learn from and connect with your business. If a consumer finds themselves constantly visiting your website to look at your blog, they are more likely to associate the potential value of your brand with their own needs. When it is time for them to make a purchase, you’ll be at the top of their list!
Blogs should be informative and informational, and while it’s okay to push a product or service once in a while, blogs should be more than just a sales pitch to create a positive, engaging customer experience.
Social media rides a fine line between entertainment and advertising, and the crossover can be a slippery slope that leaves you going too far in one direction or the other.
People in the U.S. spend over 3 hours on average on their phones today. That means that a lot of that time is spent browsing social media. It’s important for you to go and look through the most popular programs as a consumer to see what your experience is like to get a sense of how important social media is for digital marketing.
Two of the most popular platforms are TikTok and Instagram, followed closely by Facebook. All of these have the ability to be used for marketing and advertising, but with different costs and requirements for each.
The important thing to note is that the average length of time a person will spend on any post on those platforms is between 3 and 15 seconds. Attention spans are shrinking, and it is extremely easy to swipe on to the next thing on your feed. That means that if someone feels like they’re being sold too heavily on something, they can just swipe past.
More importantly, if they are annoyed or bothered by it, it’s extremely easy for them to block your company entirely from appearing on their stream! That’s the last thing you want.
In order to maintain an effective social media presence, you need to provide consumers with something of value rather than just selling them something. Some good examples are giving advice or tips about something related to your brand or posting a snippet from a podcast or video that is entertaining or relevant.
Customer Engagement = Good Customer Experience
At the end of the day, you want consumers to enjoy what they see or read on your platform and create positive emotional reactions to your brand. In order to do that effectively, you need to be active with your digital marketing, keep up with trends, and ensure that you have quality content available for them to view.
It’s easy to feel like you can put just about anything online and have it be of some value, but remember there are other brands out there making high quality content that consumers are going to be comparing your content to.
If you want to stay relevant, you have to maintain an active, engaging marketing plan. Since customer experience is slated to be a top priority for marketing in 2023, you should get a head start now and look at how you can improve the customer experience for your brand’s digital presence today!
PixelPop Marketing offers digital marketing packages ranging from web and landing page design to full social media and blog creation. We also offer custom packages to fit your brand’s needs. Find out more about our digital services or schedule a free consultation to see what PixelPop can do for you!