Category: Marketing

How Important Is Social Media In Marketing?

How Important Is Social Media In Marketing?

How Important Is Social Media In Marketing? Here at PixelPop Marketing, we always believe that quality content is better than a flood of bad content, and that holds up when marketing on social media platforms as much as in traditional digital marketing techniques. Social media in particular is at an interesting point in its evolution… Read more »

Is Your Brand Using The Four Ps Of Marketing?

Is Your Brand Using The Four Ps Of Marketing?

Is Your Brand Using The Four Ps Of Marketing? Starting a business and building a brand is one of those particularly unique experiences where it’s easy to gain a false sense of confidence because everyone has been a consumer. This logical fallacy can blind people to the reality that understanding marketing itself is complicated and… Read more »

Your Brand Ideal Vs. The Market Reality

Your Brand Ideal Vs. The Market Reality

Your Brand Ideal Vs. The Market Reality Your brand is important to you. It is an extension of yourself and a product of your hard work and dedication to an idea. So it’s only natural that you can become overprotective of it and resistant to change and details to your brand that can help your… Read more »

The Importance Of Clarity In Digital Marketing

The Importance Of Clarity In Digital Marketing Back in the 1960s, Phil Spector developed a recording technique that came to be called the “wall of sound.” While most people think of this as simply a hodge-podge cacophony of music, instruments, and vocals, the process was actually well-organized, orchestrated, and complex – which is why it… Read more »

The Changing Face of Social Media Marketing

The Changing Face of Social Media Marketing

The Changing Face of Social Media Marketing Do you remember the last TikTok video you watched? How about the last Instagram reel that pulled you down a rabbit-hole at three in the morning? Probably not. But you most likely clicked that heart button, shared it with a friend, or saved a screenshot of some of… Read more »

What Are The Challenges And Pitfalls Of Digital Marketing?

What Are The Challenges And Pitfalls Of Digital Marketing?

What Are The Challenges And Pitfalls Of Digital Marketing? There are over 240,000,000 active websites on the Internet at any given time, and a total of somewhere around 1.5 billion websites if we include inactive ones. How can you make sure your website, content, services, and products are not only visible to your market, but… Read more »

What’s Trending in Digital Marketing Today? (Topical Authority)

What's Trending in Digital Marketing Today? (Topical Authority)

What’s Trending in Digital Marketing Today? (Topical Authority) This one might seem counterintuitive considering what we discussed earlier (See Micro-Moments), but you need to also have deep, consistent content available as part of your digital presence. What does that mean? Prove you know your product or service with detailed, technical content that your market can… Read more »

What’s Trending in Digital Marketing Today? (Value-Driven Marketing)

What's Trending in Digital Marketing Today? (Value-Driven Marketing)

What’s Trending in Digital Marketing Today? (Value-Driven Marketing) It’s no secret that Millennials and Gen-Z are more tightly tied to supporting businesses that share their values, so it’s essential that you find those values that resonate with you and your business’ vision and bring that to the forefront of your Brand. Once again, don’t just… Read more »

What’s Trending in Digital Marketing Today? (Personalized Experiences)

What’s Trending in Digital Marketing Today? (Personalized Experiences) As our planet’s population approaches 8 billion, and the US alone is approaching 350 million, people are struggling to find their place in a world where it is harder and harder to stand out. That’s where your business comes in. The experience a consumer has with a… Read more »

What’s Trending in Digital Marketing Today? (Brand Differentiation)

What’s Trending in Digital Marketing Today? (Brand Differentiation) Can you describe your brand in just a couple of sentences? Have you had an independent Brand Audit from an experienced Marketing Agency? What is your vision, and how do your customers view your brand? There are almost 32 million small businesses in the United States as… Read more »

What’s Trending in Digital Marketing Today? (Micro-Moments)

What's Trending in Digital Marketing Today? (Micro-Moments)

What’s Trending in Digital Marketing Today? (Micro-Moments) Have you ever been in a conversation with someone and you couldn’t remember that great restaurant you ate at for your anniversary? How about showing off the watch you got last year to your friends, but you just couldn’t remember the name of the jeweler you purchased it… Read more »

What’s Trending in Digital Marketing Today? (Introduction)

What’s Trending in Digital Marketing Today? (Introduction) We all know that the world has changed since COVID-19 struck us, yet businesses are still struggling to adapt to the changes in the relationship between themselves and their consumers. The question is: Why? Marketing trends change rapidly in today’s world, even before the pandemic struck, and businesses… Read more »

You Should Outsource Your Small Business Marketing – Here’s Why!

You Should Outsource Your Small Business Marketing - Here's Why!

You Should Outsource Your Small Business Marketing – Here’s Why! You’ve registered your business license, bought your business cards, created a free email address to contact people, and maybe purchased a separate phone for business use. Now you just have to wait for all of the customers to show up at your door, right? Unfortunately,… Read more »