Digital Marketing Versus Inbound Marketing
If you are just starting out with your brand, you might not understand the difference between all of the different types of marketing. That might seem like a small thing to worry about at first, but having a good understanding of the marketing you plan to use ahead of time can make sure you have a strong lead on your brand development from the start.
Digital marketing focuses on using digital tools and presentations with the ultimate goal of converting prospects as well as generating leads. A digital marketing campaign can use multiple platforms, such as email, social media, blogs, and landing pages in conjunction with each other to bring traffic and leads to the desired places.
Digital marketing might also just use one or two of these potential platforms, focusing their efforts on emailing a target audience, making social media content for their customer base, or some other mix of these services.
Inbound marketing has a lot of crossover with digital marketing, with both of them working to bring traffic and leads to your brand. Inbound marketing is also mostly digital, but it has more potential crossover with non-digital marketing methods.
Inbound marketing is also established with a specific goal in mind, such as driving traffic through a landing page with the specific purpose of selling a product or service to the consumers who make their way to your digital presence.
This is important because rather than simply covering the marketing in a broad sense, inbound marketing takes in every aspect of the process and focuses it toward a specific purpose. This targeted marketing is an important element of marketing new items, limited-run events, and other such specific products and services.
Fortunately, at the end of the day you don’t have to choose just one marketing strategy to make the most of your brand’s online presence. In fact, digital marketing and inbound marketing have a lot of crossover, and an effective marketing team, such as PixelPop Marketing, uses all of these potential items to meet their clients’ needs.
Even though inbound marketing is primarily focused on bringing attention to a specific goal, it requires effective use of many of the digital marketing techniques to become truly effective.
More importantly, inbound marketing techniques can help digital marketing teams learn to plan with the end in mind when they build marketing campaigns. Having a desired outcome is one thing, but knowing the exact goal that is desired can make all the difference between success and failure of any marketing campaign.
PixelPop Marketing Combines Digital Marketing And Inbound Marketing
PixelPop Marketing develops each of their client’s marketing campaigns based upon that client’s consumer base, marketing resources, and desired outcomes. We believe that inbound and digital marketing not only can work hand-in-hand, but should work together to create the best outcome for our clients.
To find out how PixelPop can help your business build an effective marketing campaign, schedule a consultation with us today, and take a look at the services we offer to expand your brand and bring your business to the next level.