How To Market in a Recession Without Spending More When the economy becomes shaky, many businesses react in the same predictable way. The corporate bigwigs call a meeting, looking to save money somewhere. Anywhere. They tend to continue spending on tangible assets, such as employees, office space, and the products they sell. Where do they… Read more »
What Happens If a Company Stops Posting Blogs? The way consumers interact with businesses has changed during our lifetime. And so has shopping. Pick any product to see how much. Let’s try toys, for example. The Rubik’s Cube Lesson When the Rubik’s Cube first appeared in the late 1970s, there was only one way to… Read more »
Digital Marketing Versus Inbound Marketing If you are just starting out with your brand, you might not understand the difference between all of the different types of marketing. That might seem like a small thing to worry about at first, but having a good understanding of the marketing you plan to use ahead of time… Read more »
Digital Marketing For The Holidays The sales are posted. Your crew is ready to work overtime. The busiest time of year for many businesses has already begun – or is about to! November and December have long been leading periods of sales for businesses around the world, but especially in the United States. Thanksgiving gatherings,… Read more »
Customer Experience In Digital Marketing The definition of market in general, and digital marketing in particular, is constantly changing. That means that knowing your audience and keeping up with the latest trends is key to successful marketing campaigns. Every year, industry experts examine what was most effective the year before, and look at upward trends… Read more »
KPI And Accountability In Digital Marketing When it comes to digital marketing, it’s all about the data. How much did we spend on marketing? What is our Return on Investment (ROI)? How effective was this marketing campaign? Fortunately, digital marketing allows you to track pretty much every penny spent, every link clicked, and every ad… Read more »
What Is Digital Marketing? If you own or run a business in today’s world, you probably understand that marketing your brand is essential to a successful business. What might not be as obvious at first glance is that digital marketing is much more complex than simply posting a few pictures on social media or having… Read more »
Are You Generating Enough Leads? Have you ever heard the phrase, “If you build it, they will come?” As great as it would be if that were the case for marketing your business, it is far from the truth. Businesses will get some traffic organically to start, but not the kind that you need to… Read more »
Identifying Your Demographics for Your Business You probably have a good idea of your local demographic – who is spending money on your brand in your community. These are people that you see regularly, oftentimes in person or over the phone, and from whom you can get micro-feedback easily. This is a good place to… Read more »
What Is Your Brand’s Unique Selling Proposition (USP)? Your brand stands out from the crowd, right? You don’t just sell shoes or handbags or oil changes. At least, you shouldn’t. In digital marketing, identifying your brand’s Unique Selling Point or Unique Selling Proposition (USP) is the key to creating a product identity that is recognizable,… Read more »
How Important Is Social Media In Marketing? Here at PixelPop Marketing, we always believe that quality content is better than a flood of bad content, and that holds up when marketing on social media platforms as much as in traditional digital marketing techniques. Social media in particular is at an interesting point in its evolution… Read more »
Is Your Brand Using The Four Ps Of Marketing? Starting a business and building a brand is one of those particularly unique experiences where it’s easy to gain a false sense of confidence because everyone has been a consumer. This logical fallacy can blind people to the reality that understanding marketing itself is complicated and… Read more »
Your Brand Ideal Vs. The Market Reality Your brand is important to you. It is an extension of yourself and a product of your hard work and dedication to an idea. So it’s only natural that you can become overprotective of it and resistant to change and details to your brand that can help your… Read more »
The Importance Of Clarity In Digital Marketing Back in the 1960s, Phil Spector developed a recording technique that came to be called the “wall of sound.” While most people think of this as simply a hodge-podge cacophony of music, instruments, and vocals, the process was actually well-organized, orchestrated, and complex – which is why it… Read more »
The Changing Face of Social Media Marketing Do you remember the last TikTok video you watched? How about the last Instagram reel that pulled you down a rabbit-hole at three in the morning? Probably not. But you most likely clicked that heart button, shared it with a friend, or saved a screenshot of some of… Read more »
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