What Are The Challenges And Pitfalls Of Digital Marketing? There are over 240,000,000 active websites on the Internet at any given time, and a total of somewhere around 1.5 billion websites if we include inactive ones. How can you make sure your website, content, services, and products are not only visible to your market, but… Read more »
What’s Trending in Digital Marketing Today? (Conclusion and Recommendations) What Now? That’s an easy one – go check out your digital presence! Are you doing everything I talked about in this series? Maybe some of it, but not all of it? None of it?? (uh-oh!) I just want you to be aware that you have… Read more »
What’s Trending in Digital Marketing Today? (Topical Authority) This one might seem counterintuitive considering what we discussed earlier (See Micro-Moments), but you need to also have deep, consistent content available as part of your digital presence. What does that mean? Prove you know your product or service with detailed, technical content that your market can… Read more »
What’s Trending in Digital Marketing Today? (Value-Driven Marketing) It’s no secret that Millennials and Gen-Z are more tightly tied to supporting businesses that share their values, so it’s essential that you find those values that resonate with you and your business’ vision and bring that to the forefront of your Brand. Once again, don’t just… Read more »
What’s Trending in Digital Marketing Today? (Personalized Experiences) As our planet’s population approaches 8 billion, and the US alone is approaching 350 million, people are struggling to find their place in a world where it is harder and harder to stand out. That’s where your business comes in. The experience a consumer has with a… Read more »
What’s Trending in Digital Marketing Today? (Brand Differentiation) Can you describe your brand in just a couple of sentences? Have you had an independent Brand Audit from an experienced Marketing Agency? What is your vision, and how do your customers view your brand? There are almost 32 million small businesses in the United States as… Read more »
What’s Trending in Digital Marketing Today? (Micro-Moments) Have you ever been in a conversation with someone and you couldn’t remember that great restaurant you ate at for your anniversary? How about showing off the watch you got last year to your friends, but you just couldn’t remember the name of the jeweler you purchased it… Read more »
What’s Trending in Digital Marketing Today? (Video Marketing) “But wait!,” you say, “Video Marketing isn’t new.” And you’re correct! The thing is, Video Marketing has become the best way to humanize your brand and connect with consumers by offering Personalized Experiences (see below) in place of the old-fashioned face-to-face experiences they used to get in-store…. Read more »
What’s Trending in Digital Marketing Today? (Introduction) We all know that the world has changed since COVID-19 struck us, yet businesses are still struggling to adapt to the changes in the relationship between themselves and their consumers. The question is: Why? Marketing trends change rapidly in today’s world, even before the pandemic struck, and businesses… Read more »
You Should Outsource Your Small Business Marketing – Here’s Why! You’ve registered your business license, bought your business cards, created a free email address to contact people, and maybe purchased a separate phone for business use. Now you just have to wait for all of the customers to show up at your door, right? Unfortunately,… Read more »
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