What’s Trending in Digital Marketing Today? (Personalized Experiences)
As our planet’s population approaches 8 billion, and the US alone is approaching 350 million, people are struggling to find their place in a world where it is harder and harder to stand out. That’s where your business comes in.
The experience a consumer has with a product or service is a huge factor in determining repeat business, word-of-mouth advertising, and positive reviews and ratings. So how do you leverage this for your business? Make the customer feel special.
Think about it – are there any restaurants you go to repeatedly just because they know your order when you go there? If they have a bad day and the chef just wasn’t on their game that day, will you still come back? Of course! They know your name! They know what you like and how you like it. There’s a convenience and a sense of feeling special about that kind of service. It may not even be the best food you’ve had – but that positive experience makes it worth it.
Digital Marketing can help you personalize your business in many ways, and more methods and tools are being made all the time. Some of the most common tools include AI-driven products like Google Analytics and Hubspot which collect data, organize it into categories for you, and give you the means to connect with your customers using personalized emails, social media alerts, and more.
It’s About More Than Their Name
So you know your customer’s name – is that it? Not in the least. Personalized Marketing has expanded exponentially since Covid arrived, and since consumers are spending more and more time in front of electronic devices, you can reach them at times when they are ready to pull the trigger on that purchase – but only if you have everything prepared for them to do so.
Using analytic tools, like those mentioned above, can help you track a customer’s purchases, viewing history while logged into your website, and their shopping cart information to help inform you of customer buying habits. Let’s say you sell shoes. Your customer has looked at seven pairs of sneakers in the past 2 days, and your analytic software tells you that they keep putting the shoes back in the cart and taking them out again. What do you do?
Communicate with them! You can have software automatically send a coupon code for 5% off if they log in right then and use the code provided, or you can send an email to them reminding them they left their shopping cart with something in it, or you can recognize their browsing patterns and have the software identify that people who browsed those same shoes tend to end up with this other pair, and recommend them instead!
At the end of the day, this experience will make the customer feel like they are recognized, that their business matters, and that they can rely on you to provide them with what they need. They will want to come back because it is comfortable. What’s more, they will probably recommend you to their friends as well. Remember though – you still have to deliver the goods!
Click the links below to read about some other trends that look like they are here to stay in a post-pandemic world: